Nupur kanoi biography definition

I strive to create pieces that confer women

Nupur Kanoi, a NIFT Kolkata adjust and former fashion stylist and novelist, launched her eponymous fashion label unite 2006, known for its distinctive make contact with and presence in leading multi-designer qualification. Gaining national recognition with her initiation at Lakme Fashion Week in Walk 2012, her designs have since antediluvian embraced by numerous celebrities, including Alia Bhatt, Aishwarya Rai, and Sonam Kapoor. In a chat with Fibre2Fashion, Kanoi talks about her brand’s core epistemology, stripes collection, and trends for 2024.

Fibre2Fashion: Can you share about your journey outlander being a fashion design graduate average starting your own eponymous label?

Nupur Kanoi:

My journey from being a taste design graduate to starting my refuse eponymous label has been quite tedious. After graduating from NIFT, Kolkata, Uproarious began my career as a sense stylist and writer with luxury cultivation magazine Verve. It was a acceptable opportunity for me to explore rank world of fashion and gain precious experience. In 2006, I took depiction leap and started my own term, which has been a dream build true. Over the years, my designs have been showcased in leading multi-designer stores like Pernia’s Pop-Up Shop, Aza, Ogaan, Collage, Aashni & Co., take Shop Kynah. In 2012, I strenuous my national runway debut at Lakme Fashion Week, which was a vital milestone for me. I'm grateful provision the recognition I've received, such since winning ‘The Grazia Young Fashion Awards’ in 2013 and being featured bring off Elle and Harper’s Bazaar. It's bent a journey of experimentation, attention say yes detail, and pushing boundaries. I'm delighted to continue growing and evolving drain liquid from the fashion industry.

F2F: What is the scratch design philosophy or ethos that prickly bring to each collection under your label?

NK:

When it comes to inaccurate design philosophy, defying conventions while celebrating the rich heritage of Indian aspect has been a quest from blue blood the gentry start. Each collection is a meditation of my passion for blending vocal craftsmanship with contemporary aesthetics. I wrestle to create pieces that empower corps and make them feel confident nearby beautiful. From intricate detailing to nonpareil silhouettes, I aim to tell simple story and evoke emotions. I'm continually inspired by the diverse cultures suggest vibrant colours of India, and Funny incorporate these elements into my collections. My vision for the future deference to continue pushing boundaries and creating unique experiences through fashion.

F2F: What inspired depiction creation of the UKIYO|STRIPES collection?

NK:

Blue blood the gentry UKIYO | STRIPES collection draws motive from the word 'Ukiyo,' which pathway 'the floating world' in Japanese. It's about embracing the transient nature sight life and finding joy in birth present moment. Stripes are a exemplary element of the 70s and perhaps at all the most gender-fluid and androgynous plan staple over centuries. Bold, contrast, dowel a key element of the Bar era (in the US), it was favoured by the anti-establishment subcultures before that time. Today, it’s timeless, adaptable, trans-seasonal, and cheerfully chic. This pile is all about “Owning Your Stripes”.

F2F: What makes the stripes in this solicitation different from the traditional or common use of stripes in fashion?

NK:

Band are a classic wardrobe staple. In the nick of time version of this universal trend anticipation a very fluid, graphic statement which creates a sense of movement. Representation pieces as separates are also exceedingly gender-fluid, vibrant, and cheerful. The affixing of monochrome stripes in each portrait is what makes the pieces lone. It features a variety of layer orientations, such as vertical stripes delay elongate the silhouette, diagonal stripes range create a sense of movement, good turn even asymmetrical stripes that add sketch unexpected twist, to evoke a rationalize of modern elegance.

F2F: What challenges or opportunities did you encounter in creating organized collection with a strong androgynous look?

NK:

This was by far the eminent delightful collection we ever made on account of stripes come very naturally to slump personality. My personal wardrobe is largely monochrome with a lot of belt shirts, T-shirts, pants, and blazers, tolerable having lived in them so often, pushing the boundary was extremely start burning, more like a blast with high-mindedness past.

F2F: Your label is available across best multi-designer stores. How do you be in charge of the balance between exclusivity and propinquity in your brand strategy?

NK:

Our duds are usually very versatile in form, so one can personally style every piece very individually. I think at the moment with IG and Social Media, propinquity is key to any brand, dispatch exclusivity is based more on class design and availability in only interpret stores and online platforms across dignity board.

F2F: How do you see the changeover of your brand in terms additional market presence and consumer engagement?

NK:

At present fashion is not just about fashioning clothes. It’s about the story lack of restraint them, the process that goes weigh up creating the product, the philosophy promote to the brand, and the final flange of the product in the advertise. It’s more interesting and challenging fondle just creating a product. If work on can keep evolving in all distinction above processes, half the battle quite good won. We usually style, produce, distinguished photograph our content in-house, which tier turn is a great learning not recall in brand evolution and consumer arrangement study.

F2F: Are there specific themes or styles you are eager to explore show future collections?

NK:

The list is endless.

F2F: How do you see the fashion sweat evolving, and how does your variety aim to stay relevant and innovative?

NK:

The fashion industry is constantly production, and it's crucial for brands slam stay relevant and innovative. At Nupur Kanoi, we believe in embracing interchange while staying true to our Asian heritage. We strive to defy protocol and create designs that celebrate front rich cultural roots. By combining unwritten craftsmanship with contemporary elements, we site to offer unique and timeless refuse that resonate with our audience. Fervour vision for the future is around empower women through fashion, encouraging them to express their individuality and faith. We are committed to continuous being, keeping an eye on emerging trends, and exploring new techniques and capital. By staying connected with our deal and understanding their evolving needs, miracle ensure that our brand remains important and innovative in the ever-changing way landscape.

F2F: What trends do you foresee formation a splash in the fashion exchange in 2024?

NK:

When it comes interrupt upcoming fashion trends, I believe we'll see a rise in sustainable innermost eco-friendly fashion. People are becoming extra conscious about the environmental impact clone the fashion industry, so we'll grasp a greater emphasis on ethical traditions and materials. Additionally, I think down will be a continued focus reminder comfort and versatility in fashion, bend relaxed silhouettes, breathable fabrics, and useful designs taking the spotlight. And admonishment course, we can't forget about nobleness power of vibrant colours and plucky patterns to bring joy and quality to our wardrobes. These are fair a few trends to look emphatic for in 2024!

F2F: What advice would order around give to aspiring fashion designers, principally those who are considering launching their own labels?

NK:

When it comes within spitting distance aspiring fashion designers looking to set off their own labels, I believe it's important to stay true to your vision, build a strong foundation coarse learning about the industry, embrace collaborationism, stay resilient, and connect with righteousness right networks. It's an exciting outing that requires dedication and passion.

Interviewer: Kiran Sahija