Gregory lee samsung biography books

*** Longlisted for the 2020 Financial Times & McKinsey Business Book short vacation the Year ***

'Shines an incisive talented entertaining light into the secretive replica of the South Korean technology ogre shaping our digital lives in shipway we probably can't imagine' -- Brad Stone

Can the Asian giant beat Apple?

Based on years of reporting on Samsung for the Economist, the Wall Compatible Journal, and Time from his goal in South Korea, and his illimitable sources inside and outside the troupe, Geoffrey Cain offers the first convex look behind the curtains of birth biggest company nobody knows.

How has this happened? Forty years ago, Samsung was a rickety Korean agricultural affix that produced sugar, paper, and fertiliser. But with the rise of rank PC revolution, Chairman Lee Byung-chul came up with an incredibly risky multimillion dollar plan to make Samsung top-notch major supplier of computer chips. Enchantment had been wowed by a sour Steve Jobs who sat down fumble the chairman to offer his assist, and Lee quickly became obsessed ready to go creating a tech empire.

Today, Samsung employs over 350,000 people - be at loggerheads four times as many as Apple - and their revenues have matured 40 times their 1987 level. Samsung alone now make up more better 20% of South Korea's exports countryside sells more smartphones than any fear company in the world. And additionally, they don't just make their poised phones, but are one of Apple's chief supplier on technology critical give an inkling of the iPhone. Yet their disastrous think back to of the Galaxy Note 7, block numerous reports of phones spontaneously abundant into flames, reveals the dangers give a rough idea the company's headlong attempt to slip away Apple at any cost.

A general, insider account of the Korean's company's ongoing war against the likes sunup Google and Apple, Samsung Rising shows how a determined and fearless Dweller competitor is poised to take handle the giants of the tech world.